Here at CL.AM we’re obviously pretty obsessed with all things stationery, and we’re fairly sure we’re not the only ones. That’s why we could not be more excited about next week being National Stationery Week 2014; an Entire week dedicated to the joy of stationery, and the happiness of the handwritten!
The cl.am correspondence envelope range: guaranteed to brighten anyone’s day
It’s one of the core reasons myself and my husband started our own stationery company-as much as we all love and thrive on technology (I swore for years I would not succumb to a smartphone, only to become surgically attached to it), I can’t help but feel it’s taking over our lives bit by bit. While a lot of these technological advances have enriched and made our lives easier; instant bookings, information, advertising, dating, even sex is just a swipe/click away. The daily onslaught of checking emails, texts, Facebook, Instagram, Twitter, Pinterest, Tinder, Grinder, Snapchat -I could go on all day- can leave you reeling, exhausted (and at times full of jealousy and self-loathing as you swipe from one paradise beach shot to another, whilst getting soaked at the bus stop!)
There are now ‘Digital Detox’ retreats, which were first started in California (where else!) by self confessed tech addict couple Levi Felix and Brooke Dean, and have become so hugely popular that similar retreats are being rolled out in Costa Rica and Cambodia. When I first read about these about a year ago I remember scoffing to myself ‘whatever next’, ‘only in America’ etc, however having started my own business last year, I’m amazed and horrified how much of my daily life now revolves around social media, and the buzz I get if someone actually retweets me! The embodiment of this realisation came last night, as I frustratedly tried in vain to explain the importance of popular hash-tags when tweeting to build up followers to my mum over the phone, while furiously tweeting and retweeting….and breathe. I’ve also learnt how vital those platforms are when starting a new business, and have become much less of a ‘scoffer’ and more of an advocator. No meal, day trip, newborn, walk is sacred anymore without me snapping, flicking through and selecting the best filter, and uploading-infuriating my husband and totally killing the moment in the process. This is what we all do though, right?
This is why on the flip side of all this screen glare, I’m a huge fan of the handwritten, the drawn, the idle doodle. Nothing (not even a retweet) gives me quite as much pleasure as receiving a handwritten note or card in the post, even better if its handmade. However posting into a letterbox, rather than on a blog seems to have become an almost vintage concept. This is something I believe needs to change, as do the gang behind National Stationery Week, who are on a mission to #GetBritainWriting and particularly to #GetKidsWriting following the Government’s decision to reintroduce handwriting and letter writing into Secondary Schools’ curriculum next Autumn. Having seen babies in pushchairs calmly swiping an iPad before learning to talk, this cannot come sooner in my opinion.
Our new 3-pack of printed A6 hand bound notebooks-perfect for your handbag
So I would encourage one and all to get themselves involved in some way with NSW14, which runs from 31st march-6th April. Whether it be to treat yourself to a snazzy new notebook to give yourself a break from the screen, write a lovely handwritten note to a friend or relative to remind them you’re thinking of them, encouraging your small ones to write a handmade card to their Grandparents, or simply using the #NSW14 if you really can’t go cold turkey!
There’s so much amazing stationery to choose from out there, we will be offering a special NSW14 discount code next week on the CL.AM website to encourage all you budding writers. So look out for the shopping code, don’t forget Mothering Sunday,and remember: Correspondence Is Cool! x